2) Good quality
photos reflect a good quality agent. Bad photos reflect... Don't miss the opportunity to make an emotional connection and evoke action from the consumer.
We are giving the consumer a reason to contact you. Pictures create the dream - you sell the dream. Great photos get great results, bad photos...
![flaws/6flaw3.jpg](sitebuildercontent/sitebuilderpictures/flaws/6flaw3.jpg)
Use your photos to make a clean
clear impression.
![flaws/6flaw21.jpg](sitebuildercontent/sitebuilderpictures/flaws/6flaw21.jpg)
3) Too much information reduces response rates. If you give too much information then
a consumer will find something they don't like about the house, and then there is no need to call. The best ads contain
Area, BR/BA, Price and a phone number. The Real Estate Book does not try sell houses - it is to generate
calls. 99.95% of consumers that call will not buy the house they are calling about. The agent needs to find out what
the consumer wants and bring them to it.
![flaws/6flaw5.jpg](sitebuildercontent/sitebuilderpictures/flaws/6flaw5.jpg)
![flaws/6flaw9.jpg](sitebuildercontent/sitebuilderpictures/flaws/6flaw9.jpg)
4) Unclear massages make the consumer confused. Just say what you mean. Keep to a
single message and the consumer will get it. Try to fit in too much and they will just turn the page. Make the message Stand Out!
![flaws/6flaw15.jpg](sitebuildercontent/sitebuilderpictures/flaws/6flaw15.jpg)
5) Put the price in the Ad. In the information age consumers expect
to have all the information immediately. If they do not see a price they may assume it is out of their price range. Our research
shows that listings that advertise the price in the ad get 43% more calls than listings without the price.
This is an example of an ad that has been getting great results for a long time!
![flaws/6flaw6.jpg](sitebuildercontent/sitebuilderpictures/flaws/6flaw6.jpg)
Another example of an action evoking ad!
In Summary: Let Us Help You to Create Better Ads.....Simple.
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